Publishing and Selling Your Book Made Easy by Harold McDougal
Author:Harold McDougal [McDougal, Harold]
Language: spa
Format: epub
Tags: proofreading, self-publishing, editorial critique, copyrighting, cover designing, cheap publishing, proofread, McDougal, print, editing, design, publishing, printing, quality publishing, EIN barcode
Publisher: McDougal & Associates
Published: 2015-02-17T22:00:00+00:00
6.2 — HOW CAN YOU INSURE THAT YOU HAVE A MARKETABLE PRODUCT TO SELL?
Marketing is an age-old art at which few people genuinely excel. We have all heard the old saying, “He is such a good salesman that he could sell refrigerators to the Eskimos.” Some salesmen fit that description, but I doubt if there are many salesmen out there trying it. In order to sell enough refrigerators, a salesman would have to talk to a lot of Eskimos. Those Eskimos who are gullible enough to buy a refrigerator probably wouldn’t dare recommend one to their friends and family members, and this is the greatest secret of marketing.
The salesman must sell the first examples of his product. From that point, the product should sell itself, that is, the product should be so good that those who buy it will recommend it to others. Word-of-mouth advertising always bears the greatest yield for your advertising dollar.
That brings up the question: do you have a quality product to promote? You may have a great message to present to the world or the Church, but if your book is not well written and well produced, no amount of marketing can make it successful.
Although marketing is important in our competitive world, the great bestsellers of our day do not attain that status through marketing alone. Their manuscripts must be properly edited and prepared to be worthy of proper promotion.
And not all bestselling authors are famous. Often very obscure individuals rise to fame because of the unmistakable quality of their books.
In the end, it is the individual reader who will judge the content and the author and make the book successful or unsuccessful. Will your book be recommended to neighbors and friends?
As you study the marketing strategies put forth here, please realize that we are assuming that the book you want to promote is a viable product. By that we mean that it has a good message, is well-written and interesting, is well-edited, is professionally typeset and printed and has an eye-catching title and cover design.
I have seen people who were so hungry for truth that they would read anything — literally. We have all heard, by now, of the hand-copied pages of Scripture so cherished by the people of the Eastern European countries during their time of severe persecution. It was all true. I have seen people thrilled by a roughly copied page. I have seen thousands grab for a tract printed on the cheapest newsprint. But that is all changing in our modern world. As the world gets more and more sophisticated and more and more material is available for people to read, poorly prepared materials simply don’t stand a chance in this competitive atmosphere.
The same technology that has made it possible for more and more people to publish their materials has made it increasingly difficult to compete in the marketplace. With more than 20,000 new Christian titles making their way into the marketplace each year, you must have a quality product in order to compete successfully.
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